Posts tagged ‘research’

February 16, 2011

Social Media Statistics: You May Be Surprised

I find social media research entirely intriguing, so when I stumbled upon the following report, I was almost giddy. Check some of these out and tell me your heart rate doesn’t increase even a little:

 

Facebook

  • Chicago was the fastest growing city on Facebook in terms of usage in 2010. Houston was a close second. (AllFacebook.com)
  • During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)
  • Indonesia has the second largest population on Facebook.

 

Twitter

 

All Social Media

  • The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com via David Erickson)
  • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)

Source: 16 Social Media Statistics that May Surprise You, Arik Hanson

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November 23, 2010

I am awesome, seriously.

I have an interview tomorrow for my first post-graduate position, so I’ve spent the evening preparing for the big day in the following ways:

1. Speaking to every member of my immediate family, each of whom offered their own unique advice:

Mom: “Get there before traffic picks up downtown and oh, don’t wear too much eye liner.”

Dad (with 25+ years experience in Human Resources): “Be confident, succinct, and above all be yourself.”

Sister: “Don’t wear your hair the way I hate it.”

Brother: “I’m sure it’ll be fine, I’m proud of you.”

2. Doing some research on the organization (for the second time) as a refresher on what I need to know.

3. Fresh manicure and an hour-long wardrobe prep session with my Joy Mangano steamer, getting my clothes nice and crispy.

4. Trying to find an appropriate/cute “I am awesome” graphic for this specific blog post.

5. Spent some alone time self-affirming myself. (I.E.: “No, I AM awesome! Totally awesome! GO ME!”)

All that’s left is a little late-night snack and then a good night’s sleep.

Photo Credit: Shpigford, Flickr

November 5, 2010

The workplace needs more high fives.

Think about your average work day. Even if you love what you do (even if just some or most of the time), chances are you anticipate talking around the “water cooler” (ha, I love vintage references) with your co-workers. After all, we aren’t robots…yet.

A recent study aimed at finding a correlation between workplace downtime and productivity.

The study of 130 employees in a range of careers, from sales to management, measured their level of enthusiasm and positive feelings about their work after interactions with co-workers. Each day for five days they were asked what was the most positive thing they had done, whether they had shared that experience with other people at work, and about how their co-workers responded.

Findings suggest that good news in ones personal life didn’t lead to enhanced work performance, but positive responses from co-workers did improve work performance.

“When you receive an enthusiastic or encouraging response from your co-workers, you will be happier with your job, and this will tend to lead you to act in ways that benefit the organization,” she said. For example, you might go to some trouble to help out another co-worker, defend the company against criticism, or even volunteer for an event to build employee morale.

Employers should recognize how positive relationships among employees positively impacts workplace morale.

Photo Credit: Gin_Soak, Flickr

What do you think: When’s the last time you celebrated or enjoyed non work-related information with your co-workers while at the office? When’s the last time you high-fived a co-worker?

November 4, 2010

Breaking News: Men Really Do Have Hearts

Low blow, but I’m actually being serious. A new body of research addressed men’s attraction to cause-oriented marketing.

The PR Week/Barkley Cause Survey found that “88% of men say it’s important for a brand to support a cause, 61% have purchased a brand because it supported a cause, 67% would try a brand because it supported a cause, and 55% would pay more for a brand that supported a cause.”

The study addresses which category of causes are most commonly supported by men and women, suggesting that women are more likely to support health-related causes, versus men who support children/education-related causes.

Photo Credit: Shiraz Chakera, Flickr

The article also claimed that “while men overwhelmingly direct their dollars toward cause, 68% of corporate marketing executives say they have no plans to target men with their cause efforts.”

What do you think: What causes are you most likely to support?

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Source: New Study Reveals: Men Really Do Have a Heart, PR Newswire

November 3, 2010

Millennials, Weddings, and Personal Style

While I wouldn’t consider myself the girl who’s dreamt about her wedding since the ripe age of 5, now well into my twenties, it’s something I’ve had to start allowing to stir around my mind from time to time. Plus, given my interest in wedding and event planning, in tandem with my love of all things design and organization, it’s pretty natural for me to be interested in all things wedding related. Just today I stumbled upon a recent article examining my generation and weddings.

Just a bookkeeping detail before I delve in:

  • Generation Y consists of the roughly 50 million of us, myself included, currently spanning the ages of 18 to 29.

Research suggests that nearly 61 percent of surveyed Millennials indicate they think our generation has a unique and distinctive personality (PewSocialTrends). Incidentally, in yesterday’s New York Times, Elizabeth Olson published an article discussing the changing face of wedding style among the Millennial generation. Hm, I wondered, just how prevalent is marriage among my fellow twenty-somethings?

Pew Research Center found that Millennials are “markedly less likely to be married or to have children than earlier generations were at comparable ages” in the last two decades. In fact, just one-in-five Millennials (21 percent) is currently married. Pew further found that this generation values marriage above careers and financial success. Incidentally, the millennials will account for more than 60 percent of all weddings by 2012, according to census figures. While I cannot account for the lack of correlation between these two findings, I do find them intriguing at very least. Perhaps we simply value marriage more, thus we proceed with caution.

Photo Credit: Annalea Hart, Flickr

One fact remains evident: there has been a shift in wedding preferences among my fellow Millennials. In her article, Olson proposed (ha, get it? Weddings….proposal….okay, I’m done) “instead of traditional must-haves like engraved invitations or sit-down dinners, the millennials — people generally in their 20s — seek touches that showcase their interests and personal style.”

Brands are recognizing this increase in generational ego, and catering their messaging to appeal to this me, me, me mentality. Companies are now abandoning their nationwide advertising approaches, instead linking up with independent jewelry stores “with a campaign intended to raise the stores’ profiles in their local markets — where most couples still buy rings.” (NY Times)

Olson offered “one traditional item people are still buying, but adding their own twist to, is the engagement ring, which cost an average of $5,847 last year, according to a study by TheKnot.com and the WeddingChannel.com. One third of such rings are customized or personalized.”

What do you think: Are you a twenty-something knocking on marriage’s doorstep? What’s your style?

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For more information on generational research, weddings, or anything discussed here, please visit the links provided above, or the following:

For Millennials, It’s More About Personal Style Than Luxury, NY Times

Millennials: A Portrait of Generation Next, Pew Research Center

The Center for Generational Studies