Becoming a Jack (or Brittany) of All Trades

Always looking to expand my personal brand and career portfolio, my conversation yesterday with McKenze Rogers, a public relations/marketing professional, revealed a new opportunity and challenge— getting published.

Photo Credit: Katie…B, Flickr

PRSA recently examined the importance in becoming not only a PR expert, but moreover an industry expert. In her article, PR expert Sherrie Bakshi identifies the importance of positioning in a competitive industry. Her tips include:

  • Find your niche. Public relations is a large field, and by far the most competitive.  So, you need to find your niche, whether it’s in health care, food and nutrition, or nonprofit communications, focus on understanding the ins and outs of specific industries. In addition, hone your public relations skills by developing relationships with media who cover your industries; create partnerships with key organizations, community leaders and partners that will help elevate your client‘s position within the specific industry; and seek out opportunities to expand your thought leadership by getting published, speaking and getting involved with organizations that will be of value to your clients and your career.
  • Seek out opportunities to enhance your knowledge. You will never stop learning, especially in today’s world where the explosion of social media has changed the way we communicate with each other and the media, and also has allowed people to share an enormous amount of information in just minutes. In addition, take advantage of volunteering your knowledge and skills with local nonprofit organizations, because you will be able to learn from the experience and utilize these skills at work.
  • Network beyond your professional circle. We all network within our professional societies such as PRSA, but look beyond your professional circle and reach out to specific organizations and individuals, and be sure to attend events that you feel would be of value. Also, thanks to social media, we are able to converse with people in our industry, network beyond on-site activities and events, participate in Twitter chats and Linkedin discussions — just to name a few things.

My point? A public relations professional is only as valuable to an organization as their words are to an audience. I can insist that I’m a competent, entertaining, effective writer until I’m blue in the face, but to this point, I have no tangibles to support that claim. So, with a fire lit below me, I’m now on a mission to get published.

I’ve reached out to Indianapolis Woman Magazine, a local publication targeted toward— you guessed it— women. The organization speaks of the importance of educating, inspiring, and motivating readers in a proactive way, and I’m confident, if given the opportunity, I can fit the bill. I indicated, in my email of interest, that allowing me the opportunity to expand my portfolio would be educating, inspiring, and motivating a local Indiana woman — their mission in action!

I’ll continue to seek out other avenues I can utilize. At the end of the day, I’m a girl with a lot to say— I’m simply looking for channels to get my thoughts out there!

What Do You Think: What other publications might I pursue?

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Source: It’s Not Just About Being a PR Expert— Become an Industry Expert, Sherrie Bakshi

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